Impact of framing on intentions to vaccinate daughters against HPV: a cross-cultural perspective. Ann Behav Med 2011 Oct;42(2):221-6
Date
05/03/2011Pubmed ID
21533624Pubmed Central ID
PMC5045861DOI
10.1007/s12160-011-9273-1Scopus ID
2-s2.0-80755140454 (requires institutional sign-in at Scopus site) 30 CitationsAbstract
BACKGROUND: Effective promotion of the human papilloma virus (HPV) vaccine across ethnic/racial groups may help curtail disparities in cervical cancer rates.
PURPOSE: This study aims to investigate mothers' intentions to vaccinate daughters against HPV as a function of message framing (gain versus loss) across three cultural groups: Hispanic, non-Hispanic white, and non-Hispanic African-American.
METHODS: One hundred fifty mothers were recruited from city department of health clinics and asked to respond to information about the HPV vaccine for their daughters. In a repeated-measures experiment, two different frames (gain and loss) were used to present the information.
RESULTS: The results indicated that both frames are equally effective in promoting vaccination intentions in non-Hispanic white mothers. Conversely, a loss frame message was more effective in non-Hispanic African-American and Hispanic mothers.
CONCLUSIONS: Information sharing campaigns, aimed at promoting the HPV vaccine among ethnic minority groups should be modified to not focus exclusively on the benefits of vaccination.
Author List
Lechuga J, Swain GR, Weinhardt LSAuthor
Lance S. Weinhardt MS,PhD Associate Dean for Research and Professor of Community and Behavioral Health Promotion in the Joseph. J. Zilber School of Public Health department at University of Wisconsin - MilwaukeeMESH terms used to index this publication - Major topics in bold
AdultChild
Consumer Health Information
Cross-Cultural Comparison
Female
Humans
Intention
Mother-Child Relations
Nuclear Family
Vaccination
