Reflections From the Annals of Surgical Oncology Social Media Committee: The Impact of Promoting Surgical Science Online. Ann Surg Oncol 2025 Feb;32(2):656-664
Date
11/13/2024Pubmed ID
39532759DOI
10.1245/s10434-024-16420-4Scopus ID
2-s2.0-85208814141 (requires institutional sign-in at Scopus site) 1 CitationAbstract
BACKGROUND: The Annals of Surgical Oncology (ASO) launched a Social Media Committee in 2022 to strategically promote surgical science, boost journal impact, and raise awareness of cutting-edge research. This study investigated the impact of the ASO Social Media Committee on journal visibility, publication engagement, and article-level metrics.
METHODS: Manuscripts accepted by ASO and promoted on Twitter/X between 21 September 2020 and 20 September 2023 were evaluated for differences in article and social media metrics. Pearson correlations evaluated the relationship between normalized article downloads and normalized likes, retweets/reposts, and quote tweets/quotes. Group comparisons of social media engagement by article type were performed.
RESULTS: In the 18 months before the formation of the ASO Social Media Committee, 1023 manuscripts were published, and 1023 were published in the 18 months afterward. The median Altmetric scores for articles published before (3.0; IQR, 0-7.0) and afterward (2.0; IQR, 0-7.0) were similar (p = 0.480). In contrast, the normalized median number of downloads per article was significantly greater after the Social Media Committee was formed (0.85 downloads per article [IQR, 0.55-1.48] vs 1.37 [IQR, 0.93-2.51]; p < 0.001). Positive correlations were noted for normalized downloads with likes (r = 0.14; p < 0.001), retweets/reposts (r = 0.08; p < 0.001), and quote tweets/quotes (r = 0.16; p < 0.001). No difference in social media engagement by article type was observed.
CONCLUSION: More downloads were noted for ASO articles posted by the Social Media Committee after normalization. An organized effort to promote surgical science likely improves article exposure. Future efforts should seek to expand article promotion to additional social media and networking platforms with a more international, multi-lingual approach.
Author List
Narayan RR, Fleming AM, Gunder M, Zafar SN, Abdelsattar Z, Bilir E, Tran T, Pu T, Friedman L, McMasters KM, Ahmad SA, Annals of Surgical Oncology Social Media CommitteeAuthor
Chandler S. Cortina MD Associate Professor in the Surgery department at Medical College of WisconsinMESH terms used to index this publication - Major topics in bold
HumansJournal Impact Factor
Periodicals as Topic
Publishing
Social Media
Surgical Oncology