Faculty Collaboration Database

HIV, sex, and social change: applying ESID principles to HIV prevention research. Am J Community Psychol 2003 Dec;32(3-4):333-44

Date

01/02/2004

Pubmed ID

14703268

DOI

10.1023/b:ajcp.0000004752.42987.a1

Scopus ID

2-s2.0-1442283002 (requires institutional sign-in at Scopus site)   18 Citations

Abstract

The HIV epidemic has been the most significant public health crisis of the last 2 decades. Although Experimental Social Innovation and Dissemination (ESID) principles have been used by many HIV prevention researchers, the clearest application is the series of model-building and replication experiments conducted by Kelly and colleagues. The model mobilized, trained, and engaged key opinion leaders to serve as behavior change and safe-sex endorsers in their social networks. This paper illustrates how ESID principles were used to develop, test, and disseminate an innovative social model and discusses the challenges of applying ESID methodology in the midst of a public health emergency.

Author List

Fernández MI, Bowen GS, Gay CL, Mattson TR, Bital E, Kelly JA

Author

Jeffrey A. Kelly PhD Professor in the Psychiatry and Behavioral Medicine department at Medical College of Wisconsin

MESH terms used to index this publication - Major topics in bold

Acquired Immunodeficiency Syndrome
Community Participation
Female
HIV Infections
Health Education
Health Knowledge, Attitudes, Practice
Health Surveys
Homosexuality, Male
Humans
Leadership
Male
Models, Psychological
Persuasive Communication
Psychology, Social
Risk-Taking
Safe Sex
Sexual Behavior
Social Change
Social Support
United States