Marketing the HIV test to MSM: ethnic differences in preferred venues and sources. Health Promot Pract 2013 May;14(3):433-40
Date
10/24/2012Pubmed ID
23091299Pubmed Central ID
PMC4073683DOI
10.1177/1524839912460870Scopus ID
2-s2.0-84876965262 (requires institutional sign-in at Scopus site) 9 CitationsAbstract
Lack of awareness of HIV status is associated with an increased likelihood of HIV transmission. We surveyed 633 men who have sex with men (MSM) from diverse ethnic groups recruited from a variety of community venues in a U.S. Midwestern city with rising HIV infection rates. Our first aim was to describe patterns of sexual risk, annual HIV testing frequency, and venues where information about HIV and HIV testing could be disseminated to inner-city MSM. Our second aim was to identify preferred sources to receive information about HIV testing and determine whether these preferences differed by ethnic background. Results indicated that despite similar proportions of high-sexual risk behaviors, compared with African American and Latino MSM, smaller proportions of non-Hispanic White MSM had received an HIV test in the last 12 months. Despite ethnic differences in health care access, a physician's office was the most common HIV testing site. Overall, a majority conveyed a preference to see advertisements in mainstream media outlets. However, when preferences were stratified by ethnicity, African American MSM were the least likely to prefer receiving information from mainstream media and conveyed a stronger preference to receive information from authority figures than non-Hispanic White and Hispanic MSM.
Author List
Lechuga J, Owczarzak JT, Petroll AEAuthor
Andrew Petroll MD Professor in the Medicine department at Medical College of WisconsinMESH terms used to index this publication - Major topics in bold
AIDS SerodiagnosisAdult
Bisexuality
Cross-Sectional Studies
HIV Infections
Homosexuality, Male
Humans
Male
Reagent Kits, Diagnostic
Sexual Behavior
Surveys and Questionnaires
Wisconsin
